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This information can help you further refine your email communications and build better relationships with your customers. You can generate insights and trends for entire campaigns or individual leads with plenty of tracking data available.
Best email tracking software software#
Some software can even help you organize your email marketing campaigns by building targeted lists of people who are more likely to respond well to certain types of emails. Instead, most software also maintains complete records for every contact in your campaign, allowing you to see how well and how often each of them interacts with your communications. Email tracking doesn’t end at notifications. Logs contact activity and lead records.Depending on the software you choose, you’ll get real-time notifications whenever a user opens an email, clicks a link, or, in some cases, deletes the email or sends it to their spam folder. Every email you send can keep track of user activity between open and click tracking. Monitors email activity and interactions.However, since this is different from what most email tracking software provides, we’ll primarily focus on open tracking and click tracking instead. Some software also includes activity tracking, which tracks the emails and inboxes of either yourself or others in your organization.
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When a recipient clicks the link, they visit the URL, and your tracking software receives a notification. Here, instead of an invisible pixel, links embedded in your email are sent through a tracking URL. Most software packages also include click tracking. While most email trackers will let you keep track of more than just opened emails (such as link clicks, for example), this function serves as the foundation for most available software. This pixel keeps track of the date and time and sends a real-time notification once it’s viewed (i.e., the email is opened/read). Most email trackers track activity through open tracking, where an invisible tracking pixel is attached to your emails. While tracking functions and options vary slightly between software packages, most offer the same basic features. ? Click to Tweet What Does Email Tracking Software Do?Įmail tracking software tracks email opens, link clicks, and more. What happens to your emails after you hit 'send?' ? With email tracking software, you can see exactly how customers interact with your emails, allowing you to drive more traffic and improve conversions. Mailtrack email tracking software integrated into Gmail.īut what does email tracking software do exactly? While “tracking emails” is technically the correct answer, there’s much more to email tracking than meets the eye. With a wide selection of email tracking software now available, it’s easier than ever to track emails long after they’re sent.
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Thankfully, the days of blindly sending off emails are long behind us.
Best email tracking software trial#
As a result, email marketing came down to guesswork and trial and error. Without email tracking software, marketing departments had no way of knowing whether a recipient opened, read, or clicked an email– assuming, of course, it even made it to their inbox. The early days of email marketing were plagued with this very uncertainty. Where will it end up? Will anyone read it? And how can you find out? Sending an email can sometimes feel like throwing a letter off a cliff.